when greeks design

TO DREAM A NEW FORM IS TO GIVE BIRTH TO A NEW STATEMENT
Assumptions; efforts; drive into influential processes; lead to significant alterations. We should extend given borders, pull barriers down.
/2005/ Giorgos Kolliopoulos, a perfectionist and a true visionary; dreams of developing the most stunning olive oil in the world.
/2006/ Giorgos founds Speiron and takes a training course on the organoleptic assessment method of olive oil (as it is implemented by the International Olive Oil Council).
/2007/ Speiron is breaking new ground in the international olive oil market by presenting λ /lambda/.

Corinna Michaelidou, graphic designer for several major advertising agencies in Greece. The two worked together developing the new product – the label, the bottle, the packaging – without any limitations whatsoever.

DESIGN | TO BE OBSESSED BY EXCELLENCE IS TO RADICALLY CHANGE THE RULES
Ideas; actions; make definite statements; cause fundamental changes. We should exercise ourselves in differentiation, promote innovation.The form of a flask; unpretentious, straightforward; an innovative shape, although minimal. Effortless, the valuable liquid keeps its exquisite fragrances intact.
Two white circles, the upper one bigger; white as purity.
The Greek letter λ dominates the upper circle; on the lower circle, /lambda/ not only translates the letter-symbol, it also marks handmade perfection.
Distinctive, clear glass; for this is an olive oil like no other in its class.

λ /LAMBDA | TO DETERMINE PURITY IS TO RESPECT NATURE’S VALUES
Longevity; prosperity; challenge society’s values; evolve our momentary perception. We should respect nature’s gifts, reinvent purity.
Olive oil, precious and blessed; its antioxidant ingredients have made Cretan diet the best in the world.
Extremely low acidity, unique organoleptic properties, exceptional flavour; λ /lambda/ is extraordinary, rare; it is considered to be the finest extra virgin olive oil of the famous Kritsa region in Crete, Greece and one of the best olive oils in the world. Therefore, in order to preserve its qualities, Speiron suggests a short-term consuming period for λ /lambda/.
An one-of-its-kind flavour for an one-of-its-kind olive oil.

CERTIFICATIONS | TO ENSURE UNIQUENESS IS TO CONTROL EVEN THE TINIEST DETAIL
Quality; superiority; every inner aspect has to be examined; life’s tiniest particle has to be explored. We should achieve excellence, reach perfection.
Supremacy leaves nothing to chance. Speiron can guarantee the exceptional organoleptic and chemical properties of λ /lambda/. We insist on analysing its chemical state every 4 months. λ /lambda/ is like no other olive oil in the world, a pure flow of excellence.
Acidity: 0.3° Location: Kritsa, Crete, Greece Variety: Koroneiki Harvest: by hand Extraction: first cold and very carefully extracted Colour: deep green Flavour: fruity Taste: intense fruity, medium pungent Volume: 500ml (16,9 fl oz).
via Speiron
this is cool!!
(my “olive” is for the color olive green…but i love olive oil too!)